Confused about hiring the best SEO Agency for the company.?. I know it is really hard to find a trusted SEO Company and Hire Digital Marketing Expert. An illogical final decision not only will put a hole in your pocket but also waste important time which a non-competitive individual will waste. It is quite unfortunate that the Search Engine Optimisation market is surrounded by people that follow fraudulent practices. Several SEO’s do inferior quality work. The shady SEO strategies of the 1990’s don’t work in today’s time But these freelancers still practice mass link building which is considered unethical by search engines. Black hat tricks and assembly line Search Engine Optimisation methodology does not work anymore in 2020. No doubt these SEO agencies still follow non-working methodologies to make money and deliver nothing for the clients.
Why you should never hire SEO Freelancer blindly
Penguin was one of the first key SEO update introduced by Google in 04/2012. There was a large amount of web site during those times which were working on mass building links and were impacted by this particular update. Google used to penalize websites with inferior quality backlinks before also. Back-link penalties earlier had been manually carried out by Google as opposed to the programmed algorithm formula.
Backlink spam used to work like a for SEO’s earlier and hence they still followed it in the perception that it may work. I can guarantee that if you use black hat methods for backlink building then Google will penalize the website. Search engines penalties are not something that cannot be recovered. With the correct info and ways this can be solved. The method to look at the penalty for your website is mail messages in the search console. But I am almost 100% sure that you will get any emails for penalty then your SEO company will hide or remove that. This way, you will be blindfolded and never know the reason for your web-site not ranking well on Search engines.
Surprisingly, even when you change your SEO company, it will not be straightforward for other people to figure out what the actual problem is and how to resolve the penalty problem. Full reports are actually needed to get rid of the penalties easily, however since you will not have reports, you will find things challenging.
Just Three things to expect from a genuine SEO Agency
1) Focus on On-Page.
Concentrate on Strategy and not tactics. SEO is a never ending marathon competition.
If you need quick business leads then you actually should set up a Google pay per click campaign. Pay Per Click will help you generate business leads in no-time by putting your ad on page one of Google. Pay Per Click is not only used for lead generation but also for branding using Google display network. White hat Search Engine Optimisation is the strategy you should go for. It uses an method which usually concentrates on users. On-page SEO factors like website design, content, meta tag and H1 tags are actually the lifeline of any Search Engine Optimisation technique. In case your SEO company is not working on these factors then there exists a problem with the search engine optimization strategy.
2) Link Acquisition Strategy
Back-links are actually the foundation for search engine ranking on high competition keywords. PR is the actual new search engine optimization in 2020. We advise that you actually ask your SEO firm how they are building backlinks for your web site. Links reports in a spreadsheet format should be looked at every thirty days. 2 fantastic backlinks with traffic is better in Search Engine Optimisation than 50-60 low-quality back links, that means level of quality matters in Search engine optimization. I actually say this because finding an important link will take a lot of hard work looking for blog websites using twitter, Google and other resources.
3) Trust only SEO Reports
Expert SEO agency will always be transparent in giving the reports for on-page and off-page. on-page SEO work alterations reports are crucial to be reported by the SEO freelancer so that you can review them should be reported in a report by your SEO expert|It would be very good to have report in Google docs about on-site changes. I prefer Google docs due to the real-time tracking convenience. Reporting keeps you and your SEO Company on their toes. Make sure that back-links records are with you in a spreadsheet or Google sheets. Link records are always useful. Be it at the time you change your SEO firm or believe a back-link to be harmful.
The most crucial thing to check about SEO expert is the results they have delivered or speak with their present customers. However, people fall prey to low-priced SEO agency who offer dirty cheap price tags and do bogus promises. Selecting an SEO agency is definitely nothing less than selecting a vital position in your company. Make sure you ask all questions, look at work references, check past results before giving an offer.